Strategic Marketing Essay Example | Topics and Well Written Essays - 750 words

Strategic Marketing - Essay Example For marketers operating in a business-to-business environment, this means merging product use and industry sector segmentation with other facets that are associated with purchasing decisions. These can include factors such as the criteria for procurement, and decision motivations that will determine the out-sized purchases made by the organization. For example, the trend towards more use of subcontractors generates market for those suppliers. However, the retailers require a strategic marketing vision in order to make out or perceive these new markets before their business rivals also identify them and take the opportunity (Manning and Reece, 2003). Consumer marketers have to consider the use of demographic and geographic segmentation; along with psychographic segmentation such as attitudes, values, consumer lifestyles, and the motivation for product usage. For example, the aging population segment generates an increased demand for a wide range of goods. It also forms market niches t hat are big enough to make marketing as well as product development a worthwhile endeavor. These same factors can also contribute to the decrease in demand for other items. Occasionally, rather than increase sales or advertising efforts, it is more advisable to desert a declining market. Without strategic marketing tactics, an organization can actually waste valuable assets or miss a rare opportunity to take advantage of prevailing favourable conditions. The strategic marketing plan procedure usually has three stages. These are segmenting the market, profiling the market segments, and the creation of a market segment marketing strategy. Creating Value to Customers in Strategic Marketing The value in a manufactured product is usually defined by the reaction of customers to it. It is essentially a matter of the customer’s perception. If the product is perceived by the consumer as possessing value then that discernment will lead to a procurement. Customer value may also develop from having employed the product over and over again with pleasing results. Customer value in its most fundamental form refers to the difference between the price of a product and the benefit the customer gets from the product. Today's customers are much more informed as a result of the easily available modes of electronic communication that are available (Cravens and Piercy, 2008). As such, they usually purchase the goods that they sense are worth the cost required to attain them. Customers usually know precisely what they want to buy and will not waste time with low value products. It is important for marketers to have products that can be considered as unique. This is something that can make the product be viewed as being of utmost value, resulting in a higher price being appropriate. In their mission to communicate information to consumers pertaining to products, sales professionals frequently oversell and fail to notice the consumers’ real needs. Consequently, the produc t presented is of hardly any value to consumers. The greatest challenge that marketing professionals have to confront today is rising beyond the ordinary noise level, getting access to their targeted market, and eventually buying influence. Qualified leads are just harder to come by in today’s market which is saturated with the pitches of dedicated marketers. The convergence of rich media, digital graphics, direct response tools, email,

Position Research Paper Essay Example | Topics and Well Written Essays - 1750 words

Position Research Paper - Essay Example Schools can help children facing substantial obstacles of poverty and discrimination to learn to read, write, compute, solve and become the good contribution citizens? Karen Chenoweth and Kati Haycock try to answer this question in their book Its Being Done; Academic Success in Unexpected (2007). Looking at the history of the American education system the answer whether schools have the potential to deliver the pearls of wisdom and knowledge to the poor kids is ‘yes’. The schools have the potential to deliver. It is and not a mathematical question of judging the resources against the population. It is the undertaking of faith and commitment. Quality education does not only mean that one should put together a bunch of students from all races and ethnicities in the same class. It defeats the purpose because the competition will eradicate the less privileged students. Increased competition improves student performance (Marlow, 2000); however, the competition should be at the same level. The educators and the teachers need to design the courses and teaching methodologies according to the students’ needs. Does the Californian public schools have this acumen and the vision? The authors write in the book that standard suburban schools paint the perfect picture of this unjust education competition where wealthy white girls excel in education and the poor African-American and Latino children barely survive. The solution is not only confined to giving due attention. Interestingly, ethnic and racial discrimination also plagues the education system. It is a common observation that there are schools where all the kids are whites or from the upper middle class. Such segregation or accumulation of ethnicities reflects the test scores of the students. The elementary schools show high average state test scores and high schools show above average SAT scores. These schools also feel proud in sending dozens of kids to Ivy League colleges. But